Gen Y: Fashionable & Cost-Wise

Gen Y is careful about their spending, but that doesn’t mean they don’t splurge. They want to be fashionable and cost-wise at the same time. USA Today says the men of Geny Y are one of the fastest growing segments in luxury and they spend a higher proportion of their money on luxury than women.

What do you splurge on?


Japan: What facts about Japan do foreigners not believe until they come to Japan?

  • If you lose personal items (even phones/wallets), they are almost always turned into the lost and found or nearest police station (koban)
  • Public restrooms are actually immaculate
  • 98% of public restrooms have washlets with the built in bidets and seat warmers — behold:
  • and MUCH MUCH more…!



Vimeo: Why did YouTube succeed where Vimeo failed?

Josh Abramson, founding partner of Vimeo, chimes in on this much debated topic.

#YouTube, #Vimeo


U.S. Presidents: In a fist fight, which President would most likely come out on top?

In an epic battle of our Nation’s leaders?  Who would win an ultimate fist fight?!  Blog readers post their comments:

#AbrahamLincoln, #vampirehunter


10 Skills You Need to Succeed at Almost Anything

Dustin Wax, contributing editor and project manager at, lists the general life skills that will help anyone improve:

What does it take to succeed? A positive attitude? Well, sure, but that’s hardly enough. The Law of Attraction? The Secret? These ideas might act as spurs to action, but without the action itself, they don’t do much.

Success, however it’s defined, takes action, and taking good and appropriate action takes skills. Some of these skills (not enough, though) are taught in school (not well enough, either), others are taught on the job, and still others we learn from general life experience.

Below is a list of general skills that will help anyone get ahead in practically any field, from running a company to running a gardening club. Of course, there are skills specific to each field as well – but my concern here is with the skills that translate across disciplines, the ones that can be learned by anyone in any position.

1. Public Speaking
2. Writing
3. Self-Management
4. Networking
5. Critical Thinking
6. Decision-Making
7. Math
8. Research
9. Relaxation
10. Basic Accounting

#publicspeaking, #accounting, #writing, #networking, #timemanagement, #worklifebalance


Amplify Your Experiential Marketing Campaigns by Asking the Right Questions

Listening is such a crucial part to the marketing experience.  What do ‘they’ want?  How do ‘they’ want it fed to them?  It’s important to remember at the most basic level, the people we as marketers serve.  They are our neighbors, our colleagues. They want to be wowed over time before they fully engage with a brand.  It has to be organic…a conversation.

UDOC deals heavily with college students.  Probably the demographic with the shortest attention span – but with the keenest radar in spotting the “BS“.  Eric Addeo outlines the basic questions we must ask ourselves as marketers, while we tune both ears into listening to our Clients and demographic.  UDOC prides itself in its idea of communicating “Before, During and After” events to ensure effective marketing campaigns.


  • How can we pre-promote our experience in a compelling way?
  • How will this pre-promotion not only create buzz, but provide our target  audience a way to evaluate our brand or product.
  • How can we utilize social networks, online media, public relations and our web presence to drive this interaction?
  • How will the brand look and sound during this phase of promotion and  consumer interaction?
  • How will all this pre-activity or promotion drive interest for our on-site  experience?
  • How will our on-site activity continue the consumer’s active evaluation of  our brand?
  • How will, or can technology take our consumer experience to new  heights?
  • What kind of pertinent content can we create during our event?

During the Event

  • How are we pushing out our event activities and content via digital, social  and web during activation?
  • Does our program provide enough brand interaction time for our consumer to  make a connection?
  • Do our event activities drive the consumer to increase purchase intent and  foster loyalty?
    • What consumer information can we gather on site in order to develop a longer  relationship?
    • How can we gather, store and utilize that CRM information?
    • How do we survey consumers to see if they engaged with the brand prior to  that day’s activation?
    • Was that brand engagement driven by our pre-event  activities?

Post- Event

  • How will we communicate with our core target post event?
  • How can we post-promote the experience in a compelling way?
  • How will this post-promotion build on our initial buzz, and provide our  audience with a way to continue evaluating or considering our brand or  product?
  • How will we utilize social networks, online media, public relations and our  web presence to drive this post-event interaction?
  • How will our content be pushed out post event?
  • How will success be measured and will our metric prove the event was a  success?
  • How will we take advantage of the CRM data we’ve collected onsite?
  • How will the next event continue the momentum that we’ve started?

Read more:

#UDOC, #advertising, #marketing, #brand, #college, #consumer


Twitter gets transparent; releases list of government data requests

Computerworld – Twitter has received more government requests for user information in the first six months of this year than it did in all of 2011, the company reported this week.   

Taking a page from Google, the micro-blogging site released on Monday its first Twitter Transparency Reportlisting government requests for user information and to withhold content, and copyright holders DMCA takedown notices.

Google has had its own Transparency Report for the past several years and yesterday tweeted “props” to Twitter for releasing a similar report.

“Wednesday marks Independence Day here in the United States,” wrote Jeremy Kessel, Twitter’s manager of legal policy. “Beyond the fireworks and barbecue, July 4th serves as an important reminder of the need to hold governments accountable, especially on behalf of those who may not have a chance to do so themselves.”

So here’s a look at some of the numbers for the more than 20 countries that Twitter is listing:

#Twitter, #July4th


July 4th Marketing Ideas

Tomorrow is the celebration of the American Independence Day on July 4th and if you have ever lived or traveled to America on this date, you know that the day is typically celebrated with BBQs and fireworks. Across the nation, people get ready for traditions that have remained largely unchanged. As the big day dawns, though, there are several ways that social media and particularly social media tools on mobile devices could transform the day for the digitally connected – and offer a great promotional idea for the right brand in the process.

#July4, #Independenceday, #socialmedia, #marketing