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Obsessed with College Sports

Submitted by: Maddie Gaulden @ UDOC Marketing & Media Team

Recently one of my friends changed their Facebook religious views to “Carolina Basketball.”  While I thought it was pretty funny, it made me think: how obsessed are students with college sports?  Going to school in a town fanatical about their basketball, there was often a greater demand than there were tickets to the games.  Students would do almost anything to get a ticket, and once at the game would paint their entire bodies a glorious shade of Carolina blue.

Are you doing enough to capitalize on this obsession?  Many companies sponsor games or halftime shows, but there is an opportunity to reach students before and after the game.  The actual game isn’t the only focus to students.  If you’re looking for Spring 2012 promotional ideas consider hosting a basketball tailgate, tabling right outside the doors before the game, hosting a viewing party for those students not at the game, hosting post-game events at Greek houses, and even hiring brand reps to mingle with the crowds.

[youtube=http://www.youtube.com/watch?v=gNmV4y48Qaw]

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20 Trends in College Marketing

A member of our marketing and media team came across this blog – and we just had to share it.  Their most recent post outlines 20 Cool Trends in College Marketing, and we think they’re right on point: 20 Cool Trends in College Marketing

A few things stood out to us, namely the Yale video!  The article reported that, “today’s new crop of college commercials, stunning graphics, endearing comedy, and even explosions are used to attract students to a particular college.”  Much like a promotional campaign for a client, Yale used humor and peer interactions to showcase their style.  The student-created video received more than 1 million views.

[youtube=http://www.youtube.com/watch?v=tGn3-RW8Ajk]

Submitted By: Jennifer Balyint @ UDOC

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Marketing Efforts College Students Enjoy

Our office (filled with recent college grads) has been abuzz about the “ridiculous, funny, love her!” lady in the Target commercials.  We asked current college students about the marketing efforts they enjoy, and compiled this top 10 list based on their responses.  We weren’t surprised to see free giveaways and SWAG at the top of the list!

  1. Free giveaways or samples (relevant items like notebooks or bottle openers)
  2. Funny commercials
  3. Events sponsored by the brand (pool party thrown by the brand)
  4. Fun games tied with marketing
  5. Anything interactive or engaging
  6. Social media (contests or sweepstakes for fan pages)
  7. Commercials with new music or cool graphics
  8. Bundle packages
  9. Sponsorship of philanthropy
  10. Magazine ads

Submitted by: Jennifer Balyint @UD On Campus

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3 Factors That Make College Students Loyal to a Brand

After comparing the responses from our student informants, three themes emerged when it comes to college students and brand loyalty: Quality, Price and Customer Service.

Above all, quality was listed as the leader.  Students repeatedly said that quality was the number one factor that contributed to their loyalty.  Next on the list was price.  We heard statements like “must offer a great value” and “reasonable price.”  Students weren’t saying they demanded the cheapest product, they just want the most perceived value.  The third factor was customer service.  One student told us “I want consistency in the things that matter, but also ingenuity and transparency in communication; I want them to be accessible if I ever need to ask a question…”

Another student added, “I am a creature of habit; I will try new things, but I tend to go back to what’s familiar.” Now it’s just a matter of earning that loyalty.

Submitted by: Jennifer Balyint @UD On Campus

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College Students, Digital Devices and Apps…. Are You There Yet?

Media Post shared some important news today, “A new study among 1,000 college-age students ages 17-21 from Jack Myers‘ Media Business Report found that 76% say while watching TV they like to use digital devices contacting friends and others about the TV shows they’re watching…. this number rises to 94% of college students engaging in some form of multitasking while watching TV.”

We’ve seen many companies produce apps and content to ensure they’re part of the conversation.  Our partner Akoo produced an app that turns your smart phone into an Akoo remote control – allowing you to select on-demand programming and music videos at campuses across America.  Reach students where they are, and let them become part of your brand on their own terms.  Thumbs up, Akoo!

Submitted by: Jennifer Balyint @UD On Campus

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What Type of Marketing or Advertising Annoys GenY?

College students are notoriously fickle when it comes to making purchases, so we asked what type of advertising annoys them.  They are extremely driven by price, and free samples often entice them to make a purchase after the product has been tested and approved by themselves or peers.  When it comes to advertising your brand, 54% of students polled said emails about a product or brand annoys them.  Radio came in at the #2 annoyance with 19.2%.  We found it encouraging that 42.3% of students polled said that advertising does not bother them; keep your brand top of mind… just take it easy on the email blasts.

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Submitted by: Jennifer Balyint @ UD On Campus