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Do you use coupons or coupon codes?

College students love a good deal, and it was no surprise that 75% of the students we polled said they use coupons or coupon codes when making purchases.  The majority of clients we work with offer a student discount or incentive during their campaign.  Don’t be surprised if students jump from brand to brand trying different products and consuming all the coupons and deals at their fingertips.  Your reward will come later when your brand has consistently been an option for them and they establish buying patterns.

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Submitted by: Jennifer Balyint @ UD On Campus