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Obsessed with College Sports

Submitted by: Maddie Gaulden @ UDOC Marketing & Media Team

Recently one of my friends changed their Facebook religious views to “Carolina Basketball.”  While I thought it was pretty funny, it made me think: how obsessed are students with college sports?  Going to school in a town fanatical about their basketball, there was often a greater demand than there were tickets to the games.  Students would do almost anything to get a ticket, and once at the game would paint their entire bodies a glorious shade of Carolina blue.

Are you doing enough to capitalize on this obsession?  Many companies sponsor games or halftime shows, but there is an opportunity to reach students before and after the game.  The actual game isn’t the only focus to students.  If you’re looking for Spring 2012 promotional ideas consider hosting a basketball tailgate, tabling right outside the doors before the game, hosting a viewing party for those students not at the game, hosting post-game events at Greek houses, and even hiring brand reps to mingle with the crowds.

[youtube=http://www.youtube.com/watch?v=gNmV4y48Qaw]

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Marketing Efforts College Students Enjoy

Our office (filled with recent college grads) has been abuzz about the “ridiculous, funny, love her!” lady in the Target commercials.  We asked current college students about the marketing efforts they enjoy, and compiled this top 10 list based on their responses.  We weren’t surprised to see free giveaways and SWAG at the top of the list!

  1. Free giveaways or samples (relevant items like notebooks or bottle openers)
  2. Funny commercials
  3. Events sponsored by the brand (pool party thrown by the brand)
  4. Fun games tied with marketing
  5. Anything interactive or engaging
  6. Social media (contests or sweepstakes for fan pages)
  7. Commercials with new music or cool graphics
  8. Bundle packages
  9. Sponsorship of philanthropy
  10. Magazine ads

Submitted by: Jennifer Balyint @UD On Campus

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What kind of follow-up after a promotion would make a lasting impression?

Posting photos and video of the event on Facebook was suggested by 65% of the students we polled.  This step is vital to building any brand, and it helps you to supply fresh, relevant, interesting content for your social media space.  Tagging students in photos and making comments is highly recommended.  If ambassadors gathered emails during the event, you’ll want them to follow up no more than a day after the event.

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Submitted by: Jennifer Balyint @ UD On Campus

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What incentives encourage your peers to approach you at a tabling event?

We weren’t surprised to hear that 71% of our ambassadors said free SWAG and give-always entice students to approach a tabling event.  The more premium items like tailgate chairs and t-shirts are great, but pens and notepads go a long way as well.  We liked the statistic that 48% attribute the traffic to the ambassador being friendly and calling students over to them.  Make sure you have the right ambassador representing your brand!

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Submitted by: Jennifer Balyint @ UD On Campus

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What promotional events do you enjoy executing the most?

Our ambassadors spoke out about their promotional adventures, and we found that 60% enjoy executing tabling events the most.  Greek parties came in at 35%, and football tailgates and dorm room parties came in around the 20% mark.  Tabling events can take place outside on campus, like Florida State’s “Market Wednesday,” or they can take place in the student union, like West Virginia University’s Mountain Lair.  The most important element is bringing your brand to the table.

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Submitted by: Jennifer Balyint @ UD On Campus