College Students, Digital Devices and Apps…. Are You There Yet?

Media Post shared some important news today, “A new study among 1,000 college-age students ages 17-21 from Jack Myers‘ Media Business Report found that 76% say while watching TV they like to use digital devices contacting friends and others about the TV shows they’re watching…. this number rises to 94% of college students engaging in some form of multitasking while watching TV.”

We’ve seen many companies produce apps and content to ensure they’re part of the conversation.  Our partner Akoo produced an app that turns your smart phone into an Akoo remote control – allowing you to select on-demand programming and music videos at campuses across America.  Reach students where they are, and let them become part of your brand on their own terms.  Thumbs up, Akoo!

Submitted by: Jennifer Balyint @UD On Campus


What entices you to download an app?

No surprise to us, almost 90% of the students we polled said they’d download an app if it was free.  We did find it interesting that students were also looking for apps that friends use, or if it offers a deal or discount.  Less than 10% said they’d download an app just because it’s new, which is a clear sign that they have to be interested in what the app offers.

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