Advice for new communications graduates and other crazy college kids

“If I could go back and do it all over again…” – that awkward moment when you realize you’re an adult. Well, almost.

Socialize. Get out there and talk to people – in real life, face to face. Join groups in your local area or in the area where you’re looking to relocate: PRSA chapter, Social Media Club meetings.

Socialize. Tell EVERYONE that you’re looking for a job. Send messages to close friends to connect you with anyone they know who could help in your job search. Post it on your Facebook page, ask people to retweet your job hunting message on Twitter.

Socialize. Set up profiles on major sites and networks. My top two – Facebook and Twitter. Want to get crazy? Get on Google+, Pinterest and Foursquare.

Create a blog. And then post to it, regularly. Even if it’s as simple as Tumblr, or a fully-customized WordPress site, have a presence that presents you as a smart, professional, creative person.

Keep it clean. Go through your photo albums and everything you’re tagged in, making sure they’re something you’d be happy to show to a new boss.

See how Chelsea Duran continues to outline steps for success in networking and the big job hunt:

#Facebook, #Twitter, #LinkedIn, #Foursquare, #Pinterest, #Tumblr, #jobhunt, #Google+, #PRSA



How to Create Real Relationships With Social Marketing

If you want to continue to reach your market in the social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI. In fact, ROI is simple dollars and cents. But a return on relationship is the value — both perceived and real — that will accrue over time through connection, loyalty, recommendations, and sharing. That’s what any marketer actually wants, and here’s how to do it.

Don’t Just Act Authentic
Be Real to Create Trust
Take Care of Your Advocates
Be an Actual Friend
#socialmedia, #ROI, #Twitter, #Facebook, #marketing


How University Directories On Campus (UDOC) embraces the Five Top Tips for Effectively Marketing to College Students

University Directories On Campus (UDOC) prides itself in its extensive reach and network of college students. Having its finger on the pulse of this elusive demographic not only allows us to specifically target the college audience, but literally keeps us young as both the word of mouth opinions on top brands and limitless energy fuel our mission.

UDOC is on campus with college students – we understand their demographic. Their demographic composes our workforce!
UDOC keeps it simple … and finds someone young! Our Marketing & Media team meetings generate brainstorming ideas directly from the mouths of college students.
UDOC embraces our specific niche and caters our message to the college student. We are students interacting with students.
UDOC works with big brands to provide incentives! Become a member of one of our collegiate Brand Ambassador teams and the perks are endless!
UDOC uses specific, research-based market targeting to ensure brands are championed by the best representatives.

Atle Skalleberg spells out the five simple steps in marketing more effectively to college students.

#studentdemographic, #marketing&media, #collegestudents, #collegedemographic, #brandambassadors




Your ad here, on a fire truck? Broke cities sell naming rights

Baltimore, Maryland is joining dozens of other financially struggling cities, transit systems and school districts around the country that are trying to weather the economic downturn by selling advertisements, naming rights and sponsorships to raise money.
Image: KFC was a pioneer in unusual ad placements early in the downturn, with crews stenciling its logo on potholes it paid to fill.

KFC became a pioneer in this kind of unconventional ad placement earlier in the downturn, when it temporarily plastered its logo on manhole covers and fire hydrants in several cities in Indiana, Kentucky and Tennessee after paying to fill potholes and replace hydrants.

Pizza chains now advertise on some school buses, as a growing number of states consider allowing school districts to sell ads. The Baltimore City Council member who wrote the legislation urging the city to sell ads on fire trucks, William Welch, said he was simply trying to find a way to help the city meet its growing needs in a time of dwindling revenues and support.
Learn more:
#recession, #creativeadvertising, #namingrights

Ad Age Advertising Century: Top 10 Icons

Advertising Age’s list of the Top 10 ad icons of the 20th century recognizes those images that have had the most powerful resonance in the marketplace. The criteria include effectiveness, longevity, recognizability and cultural impact.

  1. The Marlboro Man- Marlboro cigarettes(From l.) The Pillsbury Doughboy, the Michelin Man, Ronald McDonald and Tony the Tiger.
  2. Ronald McDonaldMcDonald’srestaurants
  3. The Green Giant- Green Giant vegetables
  4. Betty Crocker- Betty Crocker food products
  5. The Energizer Bunny- Eveready Energizer batteries
  6. The Pillsbury Doughboy- Assorted Pillsbury foods
  7. Aunt Jemima- Aunt Jemima pancake mixes and syrup
  8. The Michelin Man- Michelin tires
  9. Tony the TigerKellogg‘s Sugar Frosted Flakes
  10. Elsie – Borden dairy products
    #MarlboroMan, #McDonald’s, #GreenGiant, #BettyCrocker, #Energizer, #Pillsbury, #AuntJemima, #Michelin, #Kellogg’s, #BordenDairy


80 Best Guerilla Marketing Ideas

Oldies but goodies!  Check it out:
The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing
The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla MarketingThe 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing                                                                The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing

#marketing, #guerillamarketing



5 Ways to Humanize Your Brand

Now, more than ever, businesses of all shapes and sizes care deeply about the brand they create for their company.  For the typical new business however, today’s challenge is not to create a brand that’s recognized across the globe. It’s to create a brand that is human, a brand that connects with customers and turns them into brand advocates.

1. Stop Focusing On Corporate Accounts
2. Emulate the Mom N’ Pop Vibe
3. Take It Offline, It’s Worth the Money
4. Stop Saying “Yes, mam”
5. Don’t Try to Manufacture Authenticity

Jenna Langer:
#brand, #marketing, #adversiting


V8 Takes A Shot At The Energy Drink Category – Find out more on a Campus Near You!

UD On Campus is promoting V8 V-Fusion + Energy on a campus near you!

Campbell Soup Co., Camden, N.J., expands its V8 franchise by taking on the energy drink category with V8 V-Fusion + Energy drinks and V8 Energy Shots.

Providing healthier alternatives to most energy drinks on the market today, the two new beverages provide one combined serving of vegetables and fruit as well as a natural energy boost from green tea extract.

V8 V-Fusion + Energy drinks, available in pomegranate/blueberry and peach/mango flavors, are made with a blend of vegetable and fruit juices plus natural green tea. Each single-serving, 8-oz. can contains 80mg of caffeine, has 50 calories, provides an excellent source of B vitamins, and does not contain added sugar.

“We are branching into the energy drink market with the kinds of nutritious beverages that V8 is known to deliver,” says Dale Clemiss, vice president of V8 beverages. “People can now feel good about drinking an energy drink or shot with a combined serving of vegetables and fruit and powered naturally by green tea.”
#EnergyDrink, #EnergyShot, #allnatural, #V8Energy, #V8V-Fusion